Fractional CFO Leadership
Experienced CFO leadership without the cost of a full-time CFO. Senior financial judgment in the room when the decisions that matter are being made.
Fractional CFO & Commercial Finance Advisory
CFO-level commercial expertise for businesses that need better numbers, better decisions and better results.
I help established SMEs understand what's really driving their profitability and cash flow, make better commercial decisions and put the financial structure in place to grow — experienced CFO leadership, without the cost of a full-time CFO.
30+Years of finance experience across AU, UK, US & Asia-Pacific
15+Years at Board level
$3m+Annualised cost savings delivered
100%Increase in operating contribution at BevChain
£10mOperating profit improvement through pricing strategy
$400m+Turnover businesses led as CFO
Services
Profitability, cash flow and commercial performance — not accounting hours.
Every engagement is built around outcomes: clearer numbers, better decisions and measurable improvements in profit and cash.
Profitability Health Check
Where are you actually making money? Which products and customers are destroying margin, where costs are leaking, whether pricing is right — and what to do immediately to lift profit.
Cash-Flow Forecasting & Management
13-week cash-flow forecasting and management. Owners often understand their P&L but lack visibility over future cash — this closes that gap.
Decision-Ready Management Reporting
From “here are your accounts” to “here's what happened, why it happened and what you should do about it.” KPIs, variance analysis and reporting built for decisions.
Business Turnaround & Recovery
When profitability is falling, cash is tightening or the business has lost direction, I provide experienced CFO leadership to stabilise the business and build a practical recovery plan.
Strategic Business Planning
Where is the business going, what will it take financially to get there, and can you afford it? 3–5 year modelling, budgets, forecasts, scenario analysis and acquisition evaluation.
Pricing & Margin Optimisation
Are you making enough from every sale? Product and customer profitability, pricing analysis, gross margin improvement, discount and supplier cost review.
Finance Function & Systems Review
A Finance Function Health Check across systems, month-end, controls, AP/AR, budgeting, KPIs, team structure and the use of technology — including ERP implementation experience.
Track Record
Thirty years of doing the numbers — and changing them.
A commercially orientated CFO, not just an accountant: former CFO of Australian businesses turning over $50m to $500m, with senior leadership experience across Australia, the UK, the US and Asia-Pacific.
01
Turnaround leadership
Provided strategic direction for a three-year turnaround at Freedom Furniture — from loss-making to profitable, with more than $3m in annualised cost savings across a $400m+ turnover, 900+ employee, 56-store business.
02
Profit & pricing results
Doubled BevChain's operating contribution in a $240m, 700+ employee business, and developed a pricing strategy at QSI that increased operating profit by £10m.
03
Cash & working capital
Reduced working capital by $1m at William Grant & Sons Australia and by 10% across global operations.
04
Major commercial negotiations
Led a $40m franchise agreement and a warehouse and distribution agreement with revenue exceeding $1bn — plus lease, insurance and workcover negotiations.
05
M&A and transactions
Financial analysis of acquisition targets and presentations to trade and private-equity interests.
06
Systems & transformation
Hands-on expertise across Dynamics 365, NAV, Power BI, Hyperion, TM1, J.D. Edwards and IFS — including leading a full ERP implementation.
Why a CFO
“I already have an accountant. Why do I need you?”
A fair question — and the reason most SMEs are flying without forward financial visibility. Your accountant and your CFO do different jobs.
Traditional accountant
North Shore Financial Services
Looks backwards
Looks forwards
Produces accounts
Explains the numbers
Tax & compliance
Commercial decisions
Annual accounts
Monthly & weekly insight
Reports profit
Improves profit
Records cash
Manages cash
Gives advice
Helps implement it
External adviser
Experienced CFO alongside the owner
The First Step
Book a Business Finance Health Check.
Not a sales call. A focused, 60-minute discussion with an experienced CFO about the financial reality of your business — and what to do about it.
Book your Health CheckIn 60 minutes we will identify
- 01What's working in the business
- 02What's not
- 03Where profit is being lost
- 04What is happening with cash
- 05The three most important financial priorities
Contact
Let's talk about your numbers.
Tell me a little about your business and what prompted you to reach out. I'll come back to you to arrange your Business Finance Health Check.
North Shore Financial Services
Fractional CFO & Commercial Finance Advisory
Sydney, Australia